Cannes Lions has released the first Lions Creativity Report of the Decade to recognise and award sustained creative success across the global industry. BBDO Worldwide is the Network of the Decade, WPP is the Holding Company of the Decade and P&G was named as Brand Marketer of the Decade.
Data from Lion-winning and shortlisted work, spanning 10 years and audited at the Festival by PwC since 2013, was compiled by Cannes Lions to produce the definitive global rankings and benchmarking report.
The 10-year rankings chart the ascending performance of the world’s most creative companies, celebrating those who have delivered an unfailing level of world-class creative work.
The Lions Creativity Report of the Decade presents six regional agency of the decade awards and six global awards: Network, Holding Company, Agency, Independent Agency, Brand Marketer and Palme d’Or of the Decade. Winners were revealed last week as part of Lions Live, the digital experience from Cannes Lions (22-26 June 2020). The full report is available to download from the LIONS Live intelligence platform and at The Work.
Simon Cook, Managing Director, Cannes Lions, said, “As we enter a new decade, it is important to reflect on the body of work that serves as our creative foundation. The formative work that will provide a benchmark for 10 years ahead. The Lions Creativity Report of the Decade provides us all with rich insight and recognises world-class, creative companies who have consistently sustained creative excellence — adapting, evolving and innovating year after year. There’s a lot to learn from those who consistently produce game-changing work that transcends limitation and constraint and sets the bar for the future of creativity.”
Lions Creativity Report of the Decade Winners are as follows:
Network of the Decade
1st place: BBDO Worldwide
2nd place: Ogilvy
3rd place: DDB Worldwide
Over the past decade, BBDO Worldwide has amassed over 16 Grands Prix, 4 Creative Effectiveness Lions, 3 Titanium, 150 Gold, 4 Glass, 281 Silver and 471 Bronze Lions to become the Network of the Decade.
Holding Company of the Decade
1st place: WPP
2nd place: Omnicom
3rd place: Interpublic Group
Across the decade, WPP agencies have amassed over 40 Grands Prix, 5 Creative Effectiveness Lions, 8 Titanium, 464 Gold, 1 Glass Lion, 4 Innovation Lions, 7 Product Design Lions, 844 Silver and 1,385 Bronze Lions.
Mark Read, CEO of WPP, said, “Cannes Lions is our industry’s most important celebration of creativity, and this award makes me prouder than ever of our people and the extraordinary work we’ve done for our clients. Creativity is more than just a great idea; it’s about…